Recent weeks in our Digital Design course have found each student developing and fine tuning logo designs for their Case Study. My project has led me to develop and design variations of a new logo for “Meals On Wheels”. I have chosen the theme of an apple on wheels. During initial start of my Case Study,
I chose to use the slogan “An Apple A Day”. We are all raised to learn that ‘an apple a day keeps the doctor away’ and I found this to be a strong tagline which can be used for fundraising campaign purposes in addition to design development for collateral created by the “Meals On Wheels” organization.
Thumbnail sketches and mock-up digital illustrations of my logo design
can now be viewed on my WP site.
marija knezevic 